about_pictureribbon




From ancient times to modern times, from ethnic to fashionable, women have been embellishing themselves with jewellery.
For jewellery artisan Betina Hoffmann, the way jewellery accentuates the female form is what inspires her to create unique pieces of jewellery to bring out a woman's natural beauty.

Having earned a MSc in business and with several years experience in the luxury, fashion and cosmetic industries in France and Monaco, Betina decided to create her own line of jewellery that highlights her passion for gemstones and the endless possibilities in wearing them.

She creates simple, yet chic, jewellery for women with busy lifestyles that can be worn from day to night, from casual to dressy, from work to weekend. Versatility is emphasized in her classic and timeless pieces.

As a native from Brazil, Betina uses opulent colours and combinations in her jewellery designs. Her love of Indian and Chinese design elements influences the shapes and textures expressed in her creations. The French Riviera, where she has been living for the past 10 years, inspired her to create a line of jewellery for women who believe in effortless glamour and belle allure.

The Bellallure Handmade Jewellery combines the finest materials along with superior craftmanship to ensure a quality piece of wearable art that not only looks unique, but will also stand the test of time. Betina uses the highest quality components including gold, sterling silver, freshwater pearls, precious and semi precious stones. All stones she uses are natural and meticulously selected by her from the finest jewellers in Jaipur who also cut and polish them for her designs. Her atelier is in Nice, France.